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Are you struggling with any of the following?
We are CRO & CO Partitioners
What is CRO?
CRO stands for conversion rate optimisation and is the systematic process of increasing the percentage of website visitors who take a desired action. Whilst this process yields great results, we feel at times this is limiting as it focuses on the “R” in CRO which is the conversion rate. We choose to embrace CRO, but also to think bigger and wider.
What is CRO
Focuses on the overall strategic picture. Whilst CRO may get an increase in conversion rate %, it may just be one factor in generating more revenue. With CO, we get under the hood, review what is working and what is not working and make strategic recommendations, of which CRO is often a factor.